Pacific Union International, the West Coast’s leading luxury real estate brand and the eighth-largest real estate brokerage in the U.S., today named Leah Sternberg vice president of business development, Southern California. Sternberg, a Southern California native, brings three decades of luxury real estate management and business experience to Pacific Union, including a past role at Compass as regional vice president, launching the brokerage’s brand in Pasadena and building a team of more than 80 real estate professionals and staff under her management.
As the newest member of Pacific Union’s Los Angeles executive team, Sternberg will serve as chief business advisor to more than 900 real estate professionals in Southern California, with a focus on accelerating growth through programs that maximize efficiency and productivity while leveraging the company’s proprietary marketing platform.
“We’re in the people business, and Leah is one of the most passionate and motivating people I know,” Pacific Union International President in Southern California Nick Segal says. “Leah has keen real estate insight based on her exceptional experience, which is essential to our mission of redefining the value proposition of our real estate professionals versus the common agent.”
“My passion is inspiring and empowering real estate professionals to achieve their best, and I believe that Pacific Union offers the most dynamic marketing and sales tools, bar none,” Sternberg says. “From selling million-dollar homes to $200 million compounds, Pacific Union delivers the best approach and the most powerful reach of any other real estate company in California.” Sternberg continues, “It’s no wonder that Pacific Union is the No. 1 ranked independent brokerage in Los Angeles and California. I’m excited and eager to contribute to the individual successes of its real estate professionals and the company as a whole.”
Sternberg’s hiring comes on the heels of Pacific Union’s Southern California launch earlier this month. Through aggressive growth, Pacific Union now has more than 1,700 real estate professionals across 51 offices throughout Northern and Southern California, projecting sales volume of $18 billion in 2018. Sternberg will work alongside the brokerage’s Southern California executive team, including President Nick Segal, Chief Marketing Officer Heidi Hockenberry, Executive Vice President Gus Ruelas, Broker of Record and Legal Counsel Sam Kraemer, and Vice President of Operations Chatty Arrieta.
Prior to her previous role with Compass, Sternberg served as regional vice president at Coldwell Banker and was responsible for the performance of 15 offices and more than 1,000 independent sales associates serving clients throughout Santa Barbara, the San Fernando Valley, the San Gabriel Valley, and Downtown Los Angeles.