Pacific Union International Hires New Vice President for Digital Media

For more information, contact:
Jenny Randall

Veteran content strategist CC Holland will help increase the company’s brand
locally and regionally through digital channels

Pacific Union (PU) continues to expand its Bay Area presence, announcing this week that it has named CC Holland as the Vice President for Digital Media. A veteran content strategist with decades of experience, CC has helped to develop the online brands of some of the biggest names in the Bay Area and the nation, including Cisco, Disney, Qualcomm, and CNET, to name a few. She will develop and manage PUI’s digital marketing initiatives and grow the firm’s online engagement with consumers.

“We’re thrilled to welcome CC to our expanding team both on the ground and online,” said Mark A. McLaughlin, CEO of PUI. “Her digital marketing expertise is tailor-made to help us engage in new ways with consumers, property owners, opinion leaders and developers. She has a successful track record increasing customer engagement through innovative and practical online solutions and I look forward to working with her and rolling out our new online initiatives.”

CC Holland is recognized as one of the premier digital content professionals in the Bay Area and has created content and developed successful digital strategies with both Fortune 500 companies and noted Bay Area brands. She is adept at developing and utilizing content to reinforce brand strategy, including the creation of appropriate cross-channel marketing strategies. As proprietor of her own consulting company, CC has helmed both internal and external projects with clients such as Kaiser Permanente, where she developed an effective migration and presentation strategy for the company’s new intranet platform, and WebEx, where she directed the content efforts for rebranding the product and helped develop online strategies to increase adoption and revenue.

She got her start in journalism with reporting positions at the Naples (FL) Daily News and the Los Angeles Times, and as senior editor with Volleyball Magazine, a highly regarded niche sports publication. She entered the digital world as the managing editor of, the online news channel for KCBS-TV in Los Angeles.

CC moved to the Bay Area in 1998 to take a position as managing editor for ZDNet/CNET Networks, where she helped grow audiences and devise ways to increase engagement, reach, and influence. She launched her content strategy consultancy in 2002.

“I am delighted to join Pacific Union International,” said CC Holland. “The company already has a very strong brand, and I’m impressed and excited with the innovative ideas and energy that Mark and his team are putting into further developing PUI’s digital presence. I’m looking forward to opening new channels of engagement and developing compelling content that will help consumers make good real estate decisions, support our real estate professionals in all their efforts, and further position PUI as a leader in the industry.”

About Pacific Union International
Pacific Union International (PUI) is the San Francisco Bay Area’s premier international luxury real estate brand operating in six counties including Alameda, Contra Costa, Marin, Napa, San Francisco and Sonoma for 35 years. Locally owned, PUI leadership operates with an entrepreneurial mindset and unwavering commitment to invest in the right people, processes and tools to ensure deep, long-standing client and agent relationships. In 2009, its team of over 425+ real estate professionals achieved #1 ranking in average sales price and #1 ranking for professional productivity in all six counties. Through its exclusive relationship with Christie’s International Real Estate in the San Francisco Bay Area, Pacific Union delivers international reach in its property marketing programs and provides clients with access to international investors. Pacific Union is a luxury brand defined by the service, expertise and quality of the people.

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