Where We Are Now

Upcoming Mortgage-Regulation Changes Will Affect Both Buyers and Sellers

In early October, the Consumer Financial Protection Bureau will implement new mortgage regulations that both...
Where We Are Now

Bay Area Real Estate Outlook 2017: 5 Key Takeaways

Last week, Pacific Union teamed with noted consulting firm John Burns Real Estate Consulting to...
Where We Are Now

Pacific Union and John Burns Real Estate Consulting Team...

Pacific Union is proud to announce that we've partnered with the esteemed John Burns Real...
Where We Are Now

The Zillow Phenomenon: Don’t Confuse Momentum with Innovation

Today's $3.5 billion acquisition of rival Trulia drives home the point that Zillow is here...
Where We Are Now

Pacific Union to Test Zillow’s Coming Soon Feature

Zillow recently unveiled its Coming Soon feature, a forward-thinking initiative that lets real estate professionals...
Where We Are Now

Zillow, Trulia, Move: Show Us the Money!

Zillow, Trulia, and Move Inc. are making millions in annual revenue -- by selling leads...
Where We Are Now

RealEstate.com: Bad Business for Our Industry

There's a new real estate player in town, and they're not playing fair. Meet RealEstate.com,...
Where We Are Now

An Open Letter to Trulia

Dear Trulia, We’ve been partners for years now. We remember when you first started back...
Where We Are Now

Trulia, Zillow, and Realtor.com – Friend or Foe?

A fascinating debate is raging in our industry about the value proposition and industry role...